I believe that creative and strategic thinking are intrinsically linked. Perhaps it's my creative writing + journalism background that drives me to first seek the big-picture view and then drill down into the details for any given project, whether it's a digital or live experience. I love getting at the essence of brands and their audiences' motivations.
My capabilities include branding, user-obsessed content strategy, creative direction, copywriting and editorial storytelling, multi-channel campaign creative and social media content marketing.
I thrive when working collaboratively with other creative and strategic minds, but feel just as at home digging in to the nitty-gritty of a creative brief or decoding a content-planning puzzle on my own.
On the personal side, I'm a Western Washington native who discovered the joy of mountaineering about five years ago, thanks in part to my husband Jared and our trusty dingo, Domino.
The projects on this site are a mere snapshot of my work. For a detailed accounting of my experience, check me out on LinkedIn or view my resume. To read branded editorial articles and strategic publications, head over to Issuu.