I'm a senior copywriter, as well as an experienced creative, brand and content strategist. My capabilities include copywriting, brand development, multi-channel campaign creation, digital and live experience content strategy, creative concepting and direction, editorial storytelling and social media content marketing.
PBJS | Creative Director (Copy & Strategy) | 09/12 – 04/17
Creative, content and brand strategist and copywriter for digital and experiential marketing projects. Brand director and editor for the PBJS blog and agency social media channels.
Client highlights: Digital marketing campaigns and brand strategy for CARE.org and Lake Chelan Chamber of Commerce; Experiential content strategy for eBay and Microsoft Bing in the Classroom; Employee engagement campaigns for Citibank and TEVA Pharmaceuticals; Digital content strategy for Microsoft TechReady and SightLife Surgical.
Lockerz | Senior Copywriter & Editor | 10/11 – 08/12
Brand, campaign and content strategist, lead writer and social media manager focused on engaging, capturing new and retaining current customers for this online social shopping startup.
Nordstrom | Site Editor | 9/06 – 10/11
Writer and editor for Nordstrom’s online and in-store marketing initiatives, campaigns and branded editorial content and creative strategy. Social media authority and resource.
Editorial Content Team (2010-2011): Supported overall marketing initiatives and merchandising goals via branded editorial content for an online magazine on Nordstrom.com, The Conversation, as well as other digital and print marketing. Contributing editor for Nordstrom's blog, The Thread.
Site Editorial Team (2006-2010): Writer and editor of creative content for Nordstrom’s online and storewide marketing campaigns, specializing in branded editorial content. Collaborated with creative team and leadership to develop and present proposals and projects to internal business owners. Developed the brand voice, as well as the strategic messaging direction for Nordstrom Weddings.
Social Media (2009-2011): Pioneered and managed Nordstrom’s social media presence on Facebook, Twitter, YouTube and other social channels. Increased followers and visibility exponentially week over week while improving click-through and conversion rates. Provided training to other teams.
Washington Mutual (Computer Horizons) | Web Content Editor | 5/05 – 8/06
Content editor and writer for WaMu.com, Washington Mutual’s consumer website. Worked with internal business groups, UI engineers and technical analysts to meet their content and messaging needs.
Microsoft (S&T Onsite) | MSN Women Web Producer | 3/04 – 1/05
Copywriter and channel content producer. Programmed editorial calendar, managed content-provider relations, pitched MSN Women Channel content to MSN home page and other network properties.
Western Washington University
BA in English, Writing Concentration; Journalism Minor