I'm a collaborative and strategic creative leader with more than a decade’s work on in-house and agency teams. My capabilities include big-picture concepting and customer-focused creative direction, copywriting for any platform or audience, content strategy, brand development, multi-channel campaign creation, digital and experiential content development, editorial storytelling and thought leadership marketing, and social media content marketing.
Rational Interaction | Senior Copywriter | 12/17 – 1/19
Creative and content lead on the agency’s Microsoft work, especially Global Engagement Program publications and interactive experiences. Senior copywriter on brand development projects for Amazon AWS Training and Certification, which included an in-depth brand book and multiple naming projects. Stretch ACD on Microsoft and Amazon accounts.
Amazon | Senior Copywriter (Contract) | 07/17 – 12/17
Brand strategy and mass advertising copywriter for D1 Creative, Amazon’s internal creative agency. Focusing on brand books, ad campaigns, content strategy and copywriting for Amazon business partners. Highlights include an O Magazine ad spread to promote Oprah’s Favorite Things at Amazon.com and a brand refresh for the Consumer Electronics category.
PBJS (Publicis Experiences) | Creative Director | 09/12 – 04/17
Creative leader, content and brand strategist, and UX and marketing copywriter for digital and live event projects for this experiential marketing agency. Brand director and editor for the PBJS blog and agency social media channels, for which I managed a small team.
Highlights include: Digital marketing campaigns, content and brand strategy, copywriting, and website builds for CARE.org and SightLifeSurgical.com (now CorneaGen.com); Multi-year brand and content strategy and display ad campaigns for the Lake Chelan Chamber of Commerce; Experiential content strategy for eBay’s New York hub; Experiential and creative campaigns for Microsoft Bing in the Classroom targeted at teachers and students; Employee engagement campaigns for Citibank and TEVA Pharmaceuticals; Digital content strategy for the Microsoft TechReady conference online hub and event app.
Lockerz | Senior Copywriter & Editor | 10/11 – 08/12
Brand, campaign and content strategist, lead writer and social media manager focused on engaging, capturing new, and retaining current customers for this online social shopping startup.
Nordstrom | Site Editor | 9/06 – 10/11
Writer and editor for Nordstrom’s online and in-store marketing initiatives, campaigns, and branded editorial content and creative strategy. Social media authority and resource.
Editorial Content Team (2010-2011): Supported overall marketing initiatives and merchandising goals via branded editorial content for an online magazine on Nordstrom.com, The Conversation, as well as other digital and print marketing. Contributing editor for Nordstrom's blog, The Thread.
Site Editorial Team (2006-2010): Writer and editor of creative content for Nordstrom’s online and storewide marketing campaigns, specializing in branded editorial content. Collaborated with creative teams and leadership to develop and present proposals and projects to internal business owners. Developed the brand voice, as well as the strategic messaging direction for the 2010 Nordstrom Weddings rebrand and in-store Wedding Suites.
Social Media Lead (2009-2011): Pioneered and managed Nordstrom’s social media presence on Facebook, Twitter, YouTube and other social channels. Increased followers and visibility exponentially week over week while improving click-through and conversion rates. Trained other teams in social media management and marketing basics.
Western Washington University
BA in English, Writing Concentration; Journalism Minor