Hello! 

With a background in creative writing and journalism, I approach every project—no matter the scope or platform—by first seeking a differentiating, strategic POV. And then I drill down into the details to deliver compelling work that makes clients happy and resonates with their audiences.

My decade+ of experience includes:

• Brand and creative strategy in tech, retail and tourism

• User-obsessed content strategy

• Creative direction for digital and experiential work

• Short- and long-form copywriting and editorial storytelling

• Multi-channel campaign creative

• Social media content marketing

The projects on this site are a mere snapshot of my work. For more details about my experience, check me out on LinkedIn or view my resume. To read branded editorial articles and strategic publications, head over to Issuu.

Or, get in touch.