Campaign Creative: Oracle Brand Marketing
Oracle campaign creative supports product marketing teams across all lines of business, and so I’ve worked on nearly every brand, product, partnership, and flagship event initiative. Before the copywriting begins, my team performs stakeholder intake to create briefs and gain business alignment. Then we dig into our strategy-driven approach for creative that generates clicks and connections. Below is a selection of my out-of-home, broadcast, print, and digital ad work for Oracle.
CBS Sports: Broadcast Oracle and SailGP customer ad that ran during the San Francisco Sail Grand Prix, March 2025. Role: Creative direction (script and video), editorial reviews and approvals. Script copywriter: Katie Fisher.
Wall Street Journal: Oracle Database multicloud campaign with rich media landing page takeover, November 2024. Roles: Creative direction, messaging strategy, copywriting.
Oak View Group (OVG) stadiums sponsorship: Oracle Restaurants (Food and Beverage) concessions OOH campaign, November 2023. Roles: Creative direction, campaign strategy, copywriting. Concept copywriter: Glenn Lovely II.
Newsweek Magazine: Oracle Customer Experience (CX) CrowdTwist full-page, back-cover print ad, March 2023. Roles: Creative direction, campaign strategy, copywriting.
Digital programmatic display: Oracle Cloud ERP and SCM lead-gen campaigns, 2020-2021. Roles: Creative direction, campaign and messaging strategy, copywriting, product marketer messaging training.